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Format Builder

Answer five questions and get a one-page format, scored for how well it repeats.

Tom's rule is that video ideas are dead and formats win, because people want to guess what your next video looks like. Answer five questions and you get a one-page format in the shape he pitches, scored out of 10 for how well it repeats.

Every format, seven parts

Hover or tap a part for its test.

A creator sends a voice note with a question. Tom answers it properly, in a studio, on proper cameras.

Creator hotline

Four to five a week.

A creator sends a voice note with a question.

I answer it properly. Studio, lit, proper cameras.

On Instagram and TikTok.

Filmed on the same studio day as the fake pods.

  1. Answer the question that was asked.
  2. Give one thing they can do this week.
  3. Name the tradeoff.
Tom's own format, from Creator hotline

One person, as specific as you can.

A number or a story beats a job title.

A phone, a studio, an editor, a team, a budget.

Leave it empty if there is none.

Tom Sharman

Made by

Tom Sharman

Founder, The Content Operators

Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses, building the strategy, systems and teams. His work has produced 2B+ views.

About Tom

Book a call

A Power hour with Tom: £600 for 60 minutes on video.

Pick a time

  • 12years in the creator economy
  • 2B+views across every platform
  • 410M+long form views produced
The Content Operators Playbook7 playbooks, 49 principles. Free to read.

Results are kept for 90 days behind their link and counted anonymously. Your input itself is not stored, though a result can repeat parts of it, such as a quoted claim, a rewritten script, your first name or a profile handle.